E-commerce is the term used to describe the business activities conducted across the globe through a network service popularly known as internet. E-tailing, B2B, intranets and extranets, online advertising, advertising banners are different forms of E-commerce. E-commerce, the art and science of selling products or services over the Internet has gained its popularity in the recent times. Innumerable consumers worldwide are doing online purchase which is enhancing the demand of e-commerce enabled website for any form of business in the internet. E-commerce has overtaken communication as the driving force behind e-commerce Web developments in most of the countries across the globe.. By the year 1999, about 59% of the companies in the West were already using the web primarily for communicating with consumers, employees. The reason behind the booming investment of big and small business in web operations is the increased competition in the internet economy. In the present year it will cost around £1 million to set up a competitive ecommerce-enabled Web site in the developed countries of the west and £590,000 a year for its maintenances. The UK alone has remained an attractive market for establishing US web business. The many standalone web businesses that have flourished in UK are actually the extension of successful US business. Nowadays, the e-commerce opportunities on the Web are exploited by more than half of the business sites for selling products online in UK.
An e-commerce web site is considered as the best marketing and promotional tool to attract more customers to the site. While developing an e-commerce website for a firm, a web designer should be specific and informative about what his sites are offering. He should emphasize the functional, dynamic and attractive features on the company’s site that includes Contact forms, Product detail pages, Secure shopping cart unlimited product categories, Searchable Database, real time shipping rates, free shipping search engine and easy Customer Order Track number for further access. The potential customer will seek information about the product from the home page to make an informed decision about what that business site has to offer. A creative and innovative website of a firm will give him a distinct edge over his competitors on the internet. As the professional look and feel of the well designed web site will attract more people to his site.
SEO & Content Writer